Rosario De Castro Pérez

Specialist in Business Development, Sales & Marketing

Rosario integrates Digital and Social Media Strategy as tools for transforming business models. She has more than 15 years of experience in the Real Estate Sector working together with international consultants, listed developers, project managers, valuation companies,and startup organisations. Rosario has developed a global strategic vision of organizations as she has been leading commercial and digital marketing projects.

Rosario has held General Management positions in start-ups such as Jorda & Guasch, she was the Commercial and Marketing Director in organizations such as King Sturge, Sacyr Vallehermoso, Mace Management, and she was an Associate Director in Jones Lang Lasalle.

Rosario is an Advisor in Digital Strategy in Real Estate, as well as an Associate professor at IE, EOI, Alcalá de Henares University, Sergio Arboleda Colombia University (Center of International Excellence), to name a few.

Graduated in Law and Business Administration from the CEU, Rosario has also completed postgraduate studies at The Valley Business School High Digital Strategic Management (PADDB +); at IESE (General Management and Strategic Marketing), at ESADE (Advanced Management Program and Master Talent Development), at RR HH LaSalle (Corporate Management), among others.

 


Especialista en Business Development, Sales & Marketing, integra la Estrategia Digital y Social Media como herramientas de transformación de los modelos de negocio.

Mas de 15 años de experiencia en Sector Inmobiliario, pasando por consultoras internacionales, promotoras cotizadas, project managers, empresas de tasación, y proyectos startup. Ha desarrollado una visión estratégica global de las organizaciones liderando proyectos comerciales y de marketing (digital).

Ha ocupado posiciones de Dirección General en start-ups como Jorda&Guasch, Directora Comercial y de Marketing en organizaciones como King Sturge, Sacyr Vallehermoso o Mace Management o Associate Director en Jones Lang Lasalle.

Advisor en Digital Strategy en Real Estate. Profesora colaboradora en el IE, EOI, Universidad Alcalá de Henares, Universidad Sergio Arboleda Colombia (Centro de Excelencia Internacional) entre otras.

Licenciada en Derecho y Empresariales por el CEU, ha cursado estudios de posgrado en The Valley Business School Alta Dirección Estratégica Digital (PADDB+). Posgrado Dirección General IESE. Advanced Management Program ESADE. Marketing Estratégico en IESE. Master Talent Development en ESADE. Master Dirección Corporativa de RR HH LaSalle, entre otros.

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