How to avoid Greenwashing

Greenwashing, where companies make themselves appear more environmentally friendly than they really are, has become a multi-headed hydra.

Greenwashing strategies are becoming increasingly sophisticated, ranging from emphasising a particular green activity, without betraying that the rest of the company’s business is environmentally damaging, to using regulatory loopholes to avoid punishment.

Whilst this sounds like criminal behaviour, some companies are innocently unaware that their activity can be classed as greenwashing and can face unexpected legal challenges.

This seminar seeks to look into these topics and the steps that companies can take to avoid unintentional greenwashing.

Date: 18th April 2023

Time: 8:30am -10:00 am

Venue: Freeths, 1 Vine St, London W1J 0AH


Jessica Pilz

Global Head of ESG, Fiera Real Estate

Katie Whipp

Head of Innovation & Strategy, Trustek

Dr. Sophie Taysom

CEO, Keyah Consulting

Iona Silverman

Partner, Freeths


Chair, Society of Property Researchers

Research Manager, Cromwell Property Group

In partnership with:

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