Partner, Freeths

Iona is a Partner in Freeths’ IP & Media team. 

She specialises in drafting complex intellectual property agreements, including trade mark licences, brand ambassador agreements and influencer agreements. Iona advises on all aspects of marketing and advertising law, including claims made online, in print and on pack and on all areas of ASA regulation.

Iona is also a member of Freeths’ Climate Change Litigation group, and frequently gives training on managing risk around sustainable and environmental claims, including reviewing substantiating data for those claims. 

She has also authored articles and delivered webinars addressing the practical considerations of environmental claims that all brands should be aware of.