Founder & CEO, FitForCommerce

Bernardine Wu is the founder and CEO of FitForCommerce, a specialized consultancy that helps hundreds of brands, retailers, malls, and meeting places accelerate their businesses through digital, ecommerce and omnichannel strategies, technology and innovation leverage, and operational optimization. Bernardine and the FitForCommerce team power The Innovation Office which curates emerging innovations for businesses and The NRF-FitForCommerce Omnichannel Retail Index – the industry’s premier retail and digital benchmark. Trusted advisors for over 13 years maximizing revenue and profitability for 600+ global clients in 42 countries.